Cookie policy
Last updated: 7 April 2026
1. What are cookies?
Cookies are small text files stored on a user’s device (computer, smartphone, tablet) while browsing a website. They allow the site to work correctly, remember user preferences and collect statistical data.
2. Cookies we use
| Name | Category | Purpose | Retention |
|---|---|---|---|
| consent_preferences | Essential | Stores the user’s cookie consent preferences | 365 days |
| _ga | Analytics | Google Analytics 4 — identifies unique users for anonymous statistics | Up to 2 years |
| _ga_* | Analytics | Google Analytics 4 — maintains session state | Up to 2 years |
| _gcl_*, _gac_* | Marketing | Google Ads — conversion tracking and remarketing | Up to 90 days |
Note: analytics and marketing cookies are set only after the user has given consent through the cookie banner shown on the first visit.
3. Purposes
- Essential: remembering the user’s cookie consent preferences and ensuring the site functions correctly.
- Analytics: collecting anonymous statistics about how the site is used (Google Analytics 4), which helps us improve it.
- Marketing: conversion tracking and remarketing within Google Ads campaigns, so that our advertising is more relevant.
4. Managing cookies
a) Through this site
On the first visit a cookie banner is shown. The user can accept all cookies, accept only the essential ones, or choose individual categories in the settings. Preferences can be changed at any time using the “Cookie settings” button in the footer.
b) In the browser
Most browsers allow cookies to be managed directly: Google Chrome, Mozilla Firefox, Safari, Microsoft Edge.
Note: blocking essential cookies may prevent the site from remembering your consent preferences.
5. Legal basis
Cookies are used on dipolpolska.pl in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (GDPR), and with the Polish Telecommunications Law.
6. Contact
Questions about cookies: biuro@dipolpolska.pl. See also our Privacy policy.